Global Commercial and Sales Force Effectiveness Summit by KP-Morgan Group

Change your approach to your sales force and customers, and find your future sales model.

 

Sales force is a term used in analyzing how a company sells items. This includes the company's approach to selling and the methods and strategies used. An effective sales force makes a big difference in the quality of sales within an organization.

 

Salespeople spend their days working on the front lines of business, solving client problems, trying to find the best sales models and generating revenue. Their mission-critical efforts impact the balance sheet and can delight management and shareholders. Although there are unrevealed elements in the future, many of which will be challenging, there are also thrilling prospects from aspects such as: 'the Cloud'; new technologies; new working outlines; and new contact channels. But what are the major factors which contribute to an outstanding sales force?

 

Most of the companies understand that revenue and margins are the key indicators to measure the sales effectiveness but those metrics are lagging indicators. They even do not tell much about the quality or effectiveness of those results. How do we know that we are getting most out of the sales organization? It is a complex and challenging question. Further, it changes over time and varies from company to company.

 

However, there are ways to compartmentalize it and break it down. In this conference the industries top professionals will talk about these complex questions with many variables such as how to improve sales and marketing through a customer-centric approach while remaining compliant, planning enhancement that will be followed by the development of the sales management team so they can support the salespeople who must implement the new models and strategies.

 

Global Commercial and Sales Force Effectiveness Summit by KP-Morgan Group' brings the business views of commercial and sales force experts together, to exchange their knowledge, experience, cutting-edge ideas and reveal the challenges for the implementing the best SFE and Commercial models, improving the sales operations, future selling model evolution in challenging market, eCabalities, new wave for commercial effectiveness, multichannel and digital initiative, account based selling, CRM & CLM implementations, integration of Market Access into commercial activities, increase the sales through focus on Pharmacy, integration CRM into territory management, measuring the performance techniques alongside with performance management or technology improvements in commercial and sales force environment.

Be a part of the notable thought leaders and challenging executives who are perfecting the practice of Commercial effectiveness and Sales force effectiveness, and bring the new ideas back to your organization.

This is a perfect opportunity to share best practices with peers facing the same challenges. Today whole purpose of a company as an entity is to provide value to customers in exchange for a payment. Every activity that the company accomplishes is part of the system that brings the perceived value that a customer receives.

Join our successful summit, raise your challenges, and exchange your experience with the top experts from the industry.

 

An opportunity to meet the best experts from the industry discussing the topics such as:

How to measure, size and structure SFE?

What would be the future of SFE

What should be the direct KPI’s to measure the real SFE?

E-capabilities/Innovations

Latest Trends and future developments in commercial and SFE.

How the technology is transforming the sales effectiveness.

People Engagement.

How to improve sales operations.

Account Based Selling & Database Management.

Integration CRM in to Territory Management.

A Practical Approach to Social Media.

Use of CRM, CLM, e-Detailing and SFA.

How to create better effectiveness for your digital & marketing models using CRM, CLM, E-Detailing and SFA.

Alternative ways to measure SF success and rewards focused to customer loyalty and centricity.

Importance of improved customer database – CRM and SFA (sales force automation).

Performance Management

How to evaluate the Sales Performance and how should you measure performance?

Change Management

What should you consider when driving a change?

Emerging Market Challenges

Best strategic approaches to diversify and increase sales

Emerging Markets SFE Practice and the Difficulties Encountered

The Evolution of KOLs and Stakeholder Engagement

Insight in to New Models

Key Account Management

KAMs Commercial Effectiveness

What good KAM looks like in Pharma and the keys in which it should be measured?

Selling Model Evolution and Get the best of Commercial Models

How to maximize your business profitability with you existing resources

The fusion of Marketing and Sales.

Commercial Effectiveness in Pharma

How can alternate channels be integrated in the current business model?

How to integrate market access to commercial activities?

HCP Collabration through on-line community platforms

Globally driving local effectiveness

Importance of FLM effectiveness and how is it a key to sales force excellence?

Can you increase the sales through focus on Pharmacy?

Some of the Distinguished Speakers include:

AstraZeneca

AstraZeneca

Aerocrine

Amgen

Bayer

Britol-Myers Squibb

Baxter

Celgene

Ferring

Nestle Healthcare

Novartis

Novartis

Pfizer

Rx. Strategy Ltd

Sanofi

Servier

SoftDent

Takeda

UCB

USP